Achieving great sales is the dream of any business owner. So here I want to share with you my experience when I attend events or exhibitions to sell my services.
At the end of a very long day, every part of me aches with exhaustion. Myself and my team have been on our feet the whole time and we’ve talked to or smiled at everyone who passed the stand.
I have ensured that my stand has remained tidy throughout the duration of the event and have gained as many contact details as possible in order to follow up on specific requirements.
We have asked what feels like a thousand questions – from a general ‘how are you?’ to ‘is there something specific you are looking for today?’ .
Some people have stopped to chat, while others have hurried on with a brief smile or a mumble. Let face it. Not everyone will be interested in what you have to sell! However, at the end of the day an impressive amount has stopped and purchased or placed a provisional order.
Sales don’t happen by accident. Neither are they random. The only reason a sale takes place is because the customer was drawn to you – either by your display or your energy. But here’s the thing. If your display is great and your energy sucks, this seldom results in a sale. Good energy is the secret ingredient that makes all your other sales ingredients work.
As business owners we can never forget that energy is infectious – regardless as to whether it is good or bad energy.
My aim is that even if someone doesn’t buy from my stand they will always remember the ladies in red from PAB Events.
How aware are you of your energy? Is it top of your list? Dealing with your energy and getting you ready to achieve great sales is something I cover in my Get More Sales Workshops and other training programmes.
I would love to hear about your experiences so please leave your comments below.
Stallholders are typically made up of passionate creative people. They have found something they love to do and after a while friends and family are telling them they should be selling their products at stallholder events. There then follows a period of uncertainty for the potential stallholder because they are now trying to sell to people who don’t know them.
Though there are many stallholder events that take place throughout the year in the form of festivals, seasonal markets etc, they don’t provide a consistent place where stallholders can build a regular customer base. It often leaves them feeling that success lies mainly around attending events where there is huge footfall.
Of course footfall is important but not as important as building customer relationships. Customer relationships can only be built if you connect regularly with a clear message. This is the advantage that the big retailers have. They’ve built a brand, they have a shop front and their customers know where to find them. It’s hard to forget someone if you keep seeing them over and over in the same place.
Fabtastic Shopping works constantly to identify spaces that are not only consistent, but also provide visibility in high profile commercial areas. Once these areas are found, the high specifications laid out by the venues have to be molded in order to be achievable for independent traders. I clearly understand that these commercial venues are taking a punt on independent traders and their low budgets. None the less, they are providing the opportunity. So traders have to step up to be taken more seriously. This means better displays, great signage and more interaction.
If you have a great idea or talent, want to build sales and maybe even run your business full time some day, email me at firstname.lastname@example.org to find out more about training mentoring and on going support available throughout Fabtastic Shopping.
Venues and dates for a range of events can be found by clicking here